Posts Tagged ‘prototyping’
Find the 15-Minute Competitive Advantage — Rosabeth Moss Kantern (Harvard Business Review)
Monday, November 23rd, 2009“Innovators often have to ease anxieties by sounding conservative while doing something radical.”
“It’s is also hard to get traction for ideas that are so far ahead of their times that the infrastructure or human habits do not yet support them.”
“As many technology companies have seen to their peril, you can leap much too far into the future by seeking revolution, not evolution, leaving potential users in the dust. But steady progress — step by single step — can win internal support and the external race for share of market or share of mind. Especially if you take each step quickly.”
“Stay a little ahead of the competition while close enough to what customers can understand and incorporate, and the innovation idea is easier to sell.”
“(…) promote revolutionary ideas under cover of evolutionary change.”
Read the article:
http://blogs.harvardbusiness.org/kanter/2009/11/find-the-15minute-competitive.html